Session: Mission Possible: Transformative Branding Strategies for Nonprofits

This session aims to equip non-profit leaders with the essential tools and insights needed to harness the power of branding and marketing in a sector driven by passion and purpose. In an era where attention is the currency, understanding how to make your cause stand out is paramount.

This presentation will delve into the core principles of brand growth, demand generation (both current and future), and the pivotal concepts of mental availability, salience, and the strategic use of Distinctive Brand Assets. By weaving together theoretical knowledge with practical examples from non-profits that have excelled in these areas, attendees will gain a comprehensive understanding of how to apply these principles to their own organisations effectively.

Conor Byrne

Conor Byrne is a seasoned marketing professional with a background spanning the non-profit sector, creative agencies and client-side roles. With a career dedicated to the art and science of branding, Conor has honed his skills in crafting compelling narratives that resonate with diverse audiences. Conor's approach to marketing is both analytical and creative, blending data-driven strategies with storytelling to achieve measurable results. His expertise encompasses a broad range of topics, from brand growth and demand generation to the intricacies of mental availability and the development of Distinctive Brand Assets. A passionate advocate for the transformative power of effective marketing, Conor is committed to helping organizations — particularly those in the non-profit sector — amplify their messages and achieve their missions.nHe is the host of "That's What I Call Marketing," a popular podcast that explores the latest trends, challenges, and successes in the marketing world, offering listeners insightful analyses and actionable advice.