Session: The power of integrating content

This session tells the story of the RNLI’s fundraising relaunch from 2019 to now. 

A story that started with the “Perfect Storm" and is not over yet...

Powerful, new messaging developed in a philanthropy and fundraising creative sprint provided the inspiration needed to unite the whole of the RNLI behind a much-desired fundraising relaunch.

On sea, RNLI provides a 24-hour rescue service to the UK and Ireland. On land, they place seasonal lifeguards on busy beaches and have a Flood Rescue Team on hand to assist those affected by flooding. 

Their mission is simple: ‘Saving lives at sea’. By focusing on the problem that they are trying to solve they turned this into a compelling and clear vision for the entire organisation – To Save Every One.

Jayne George

Jayne is an experienced and successful charity leader in the UK with over 30 years’ experience. She has held senior positions at Save the Children and The Children’s Society. She was also Director of Fundraising and Communications at Guide Dogs and is now Director of Fundraising, Marketing and Media for the RNLI.

She is an active and passionate volunteer and supports causes close to her heart and has completed several challenges to raise money and inspire others to do the same. She is the Chair of Trustees for The Murray Parish Trust, a successful, small charity that has just closed a £2m appeal to build a new paediatric intensive care unit at Southampton Hospital, as well as a Trustee for the Macular Society, a charity which aims to beat macular disease, a condition that affects over 1.5m people in the UK.