Session: Creative rule breaking for direct response nerds

Tired of sending the same kind of donor communications year after year after year?

Get your donor's attention and interest with something unconventional that's proven to work.

This session will help give you a fresh perspective on your direct mail - so you can feel confident breaking rules and raising more money while you do it.

Your donors love it when you step beyond the normal non-profit speak. And they'll reward you by sending more (and larger!) gifts.

This session will take you through: Obsession, Intelligence and Creative.

Asking questions like; How did we get here? Who REALLY are our donors? Do we really know enough about decision science to break the rules? And, how can we be playful and thoughtful in our work - to create better performing appeals?

John will take you through real life examples, from older successful direct response material, to examples of inspirational RULE BREAKING appeals.

John Lepp

John Lepp, author of Creative Deviations, is a direct response, marketing and graphic design expert withover 25 years of experience working with charities around the world to help them tell better stories and toinspire donors to give, both online and offline. He is a respected and coveted international speaker who has traveled the world helping fundraisers be more “human” and “vulnerable” to these other amazing humanswe call donors.