Session: Way beyond digital fundraising: how a mobilisation model can harness people power and help you win.

People have power and it’s our responsibility to help them use it to change the world.

Organisations from all over the world are using digital techniques to build or harness the power and energy of existing movements in order to bring about the change they, and more importantly the public, want to see. 

Greenpeace does it, big political campaigns do it and increasingly the most progressive charities are doing it as well.

They think way beyond fundraising as the vehicle for change, they know that they need to inspire the public to give a share of their time, money and voice if they are going to deliver their mission.

Paul will explain the theory behind digital mobilisation and try to convince you that your organisation should explore the model to remain relevant in this ever changing world.

He’ll give examples of how organisations have activated this thinking to drive successful public engagement, campaigning and fundraising activities. 

This session will leave you with the inspiration, knowledge and examples to enable you to explore digital mobilisation at your organisation.

Paul de Gregorio

Paul is the founder of Rally and a leading digital engagement & mobilisation strategist.Rally works with organisations fighting for a fairer, healthier, safer, greener, more equal world.Paul has worked with charities, campaign groups and membership organisations all over the world, including (but not limited to), American Civil Liberties Union, Amnesty International, Anti Slavery International, Cancer Research UK, Friends of the Earth, Greenpeace, Joint Council for the Welfare of Immigrants, The Labour Party, Mermaids, Plan UK, Refuge, Stonewall, Terrence Higgins Trust, The Trussell Trust and UN Women UK - to deliver mobilisation, fundraising and campaigning activity that engages the public at scale and inspires them to take action.