Session: “You can’t just take the money and run”: what can we learn from media and campaign fundraising in the Gofundme era?

In an era where distrust of traditional institutions (government, NGOs, religious organisations, media) seems ubiquitous, new platforms and organisations are promising to bring supporters closer to the work. GoFundMe has been used to raise $80 million and counting for people in Gaza, while NGOs’ messaging has been often conflicting and confused.

So in an era of increasing peer-to-peer fundraising and campaigning, how can your organisation stay trustworthy, transparent, and relevant? Join Jess Hayes (Supporter Propositions Director Guardian News & Media), Susan Daly (Managing Editor, Journal Media) and Siobhán O’Donoghue (Executive Director, Uplift) who will discuss how these different organisations tackle these issues, balance tangibility and trust with their supporters, and raise more to make more impact. 

Siobhán O'Donoghue

Siobhán O'Donoghue is the founding director of people-powered campaigning organisation Uplift - connecting people across the island to take coordinated action for progressive change. With 325,000 supporters Uplift campaigns range from action for climate solutions, tackling hate and extremism, holding decision makers to account, campaigning for homes for all and regulation of big tech. Siobhán has a long history in community work, campaigning, policy, advocacy and communications at local, national and international level.