Session: “You can’t just take the money and run”: what can we learn from media and campaign fundraising in the Gofundme era?

In an era where distrust of traditional institutions (government, NGOs, religious organisations, media) seems ubiquitous, new platforms and organisations are promising to bring supporters closer to the work. GoFundMe has been used to raise $80 million and counting for people in Gaza, while NGOs’ messaging has been often conflicting and confused.

So in an era of increasing peer-to-peer fundraising and campaigning, how can your organisation stay trustworthy, transparent, and relevant? Join Jess Hayes (Supporter Propositions Director Guardian News & Media), Susan Daly (Managing Editor, Journal Media) and Siobhán O’Donoghue (Executive Director, Uplift) who will discuss how these different organisations tackle these issues, balance tangibility and trust with their supporters, and raise more to make more impact. 

Susan Daly

Susan Daly is Managing Editor of Journal Media (The Journal, The42, The Journal FactCheck, with over 25 years of experience in the news media in Ireland spanning a breadth of formats from newspapers to broadcast to digital-first publications. She is a graduate of UCC and a Fellow of the Punch Sulzberger Journalism Challenge in Columbia University. Susan leads editorial strategy and standards for Journal Media, and drives initiatives to resource innovation at the frontline of news and audience engagement. She is a member of the advisory groups of the DCU Institute of Future Media, Democracy and Society, and of Media Literacy Ireland, and lead fact-checking partner at the Ireland EDMO hub (European Digital Media Observatory).